It was Loney Bison lead by example in the manufacture of hope and innovation, do not blame the circumstances and events, but always looking for outlets to achieve his dream, in spite of the circumstances in which he lived.
Roots:
In October 1987, he sat down to color Besson in his apartment, unemployed, penniless, hungry, late three months on payment of rent for his house, on the verge of expulsion in the alleys and dialogue, above all, the chromatic suffering from a disease hampered the focus for a long time , he was not mentally able to read a great book.
Then befell him the idea to start his own business in the area of phone that I love from a young age, the do, it is able to pull the rug from under the feet of phone companies big, it was Loney live in the city of Seattle, adjacent to the city of Tacoma, and despite the juxtaposition of the two cities, but they signed a different in the two categories to the category of the cost of communication between the two towns, so if you want to make a call with a relative living there, then you could talk a little bit, or go to visit him, or pay expensive bill.
Shined in the eye of the opportunity to color, if provided for them to conduct online solution calls at a lower cost, to turn a profit so it is great, but how to unemployed bankrupt like to achieve such an idea?
Opportunity does not come only once: It was the hero of the chromatic neighbor gave the Seattle recently, a touch of the chromatic mind commercial and project a winner, so he did not hesitate in lending the capital needed to achieve what took place in the mind of the color of ideas, this amount was U.S. $ 350, use it to color in the formation of "Vonlenk ".
The idea of chromatic simple but smart, he chose a spot close to the distance from the cities, and established himself a bridge electronically between networks phones within each city, using a computer is simple, schedule it to Lonnie to be a link between the two networks, began to color to provide its services, providing the opportunity to communicate between the two cities, cheap and stable regardless of the length of the call, this was a price equivalent to the cost per minute normal system, of course, was on the distributors to pay an annual subscription of $ 20 to take advantage of this service.
Wanted to color publicity for his services the new, so when he was offered one of them is propaganda to mailboxes 10 thousand people for $ 300, agreed, but he paid him half the price in the form of free calls, and the other half on the image of a bank check, did not spend the man only after two days, after the distribution of propaganda, began to Loney to receive 10-15 calls per day, and this number continues to rise unabated.
Resist for color all the reasons for spending money, he programmed his own application of the accounting and distributors, make it work on the same computer late at night, which usually has the lowest rates of connection, and instead of using the printer are expensive to print invoices, use the six printers cheap led him with a job .
The principle of chromatic very simple, Iodzh saying: refused to spend any amount more than the money they earned, which continued with this approach, but this Fsharkth not have any debt because of borrowing, in the first month, the total value of bills $ 70, and the second of 3 thousand dollars, and after Loney had to rent a larger room, and hired two staff members to corresponding increase in the volume of business.
Began human stories affecting spread between people, such as that old lady that was spending $ 170 a month to stay in touch with her daughter who lived in the neighboring town, this amount fell to $ 5 a month because of the new service invented by Loney, a year after the start of activity, The company achieved revenues of the color of 100 thousand U.S. dollars per month, in one of the chromatic shift from rich to poor, miserable collect funds not know what to do with it.
Loney and challenges:
Two years later, had a chromatic 25 thousand customers happy satisfied, but the profit of color meant heavy losses for telecom companies (of chromatic by 3 to 4 million per month), so it was natural to be visited by representatives of the Telecommunications Regulatory Authority, which asked him to switch to a company official contacts, because he wanted to continue its activity, was probably afraid that otherwise Weaver Bgenimith and disappears, but the color did not discuss the matter, has set out to achieve the government requirements to become a company official contacts.
It was the color of those people who are able to discover opportunities for small, which will be transformed into a large passage of time, I saw the color that the future of telecommunications companies, because all people will use this service, so decided to chromatic change the name of his company to Fox Communications, he wanted a name reflecting the new thinking for his company, namely the provision of various types of communications.
In 1996, DLF Loney his company to the world of mobile services, and began to feel difficulty color advertising services for mobile communications, which was monopolized by the time the businessmen, the high cost.
Wanted to color publicity for his services new: mobile / mobile / portable, which was not the kind that throws his money right and left, so consider a new way in innovative marketing and publicity for the services of his company and was this in the form of a fleet of 60 vehicles closed transport, carrying advertisements of his company and its services , to go on the streets of the city and stand in the roads, including paying people to read the propaganda wear.
At the last moment before the exit of vehicles to the streets, taper the mind of chromatic for a great idea, namely, that holds all cars from car number free call, did not command any additional cost, the company Etisalat in origin, and phone numbers of their products, there is no additional cost effective to company, so that he could color in any moment that the browsing computer reports, the numbers to see more people contact him to find out more details on the company's services.
This could chromatic monitor the performance of each car, and whenever recorded a lot of contacts in a spot, send it to color the rest of the cars that are not related to its number one, the car that do not have any contacts, it must move to a new spot, the car achieved Communications stands stood there and moving, I have invented chromatic control system for the expenses of advertising, but it is strange that this system should not stop at the limits of his company, this system of power and precision that can be applied images are many and various forms, in multiple areas, with other companies.
This internal knowledge led to the birth of the company relating to the Who's Calling, which has grown from a company check less than a million dollars revenue in its first year, the company achieved $ 60 million in revenue after five years of its inception, today does not monitor the company's new incoming connections, but also guide customers to the method call to convert the inquiry to a successful sale process, with the suggestion of economic methods of propaganda and advertising.
Now, what then to speak?
Looney shown courage in the application of new ideas, which gives us four points help us to turn ideas into companies and successes:
1. Study your market is local, but deep and fast:
Select a color companies that offer the worst level of service to its customers, and select those that cost customers dear cost, compared to the lowest level of service, and then think of a way an innovative e to provide the same service at lower cost, and then select any customers more likely to shake the hand of this companies and the transition to a competitor offers him a lucrative offer could not rejected.
2. See outside your area safe:
Each month, insists Loney to read several books and regular publications on areas and industries outside the jurisdiction do not know about anything, which got the genius ideas from reading the articles were not relevant to the nature of his work.
3. Make a list of names of companies that talk a lot of people admire her:
Either of these competitors who Stnavshm, or who will share their partners, as long as these companies have a lot of customers who brought her fame, you should consider in the way care about the way these customers better (thought competitive), or thought in the way they are given by the complementary services ( Think of participation).
4. Beware and stay frustrated:
Gain of frustration and failure of all of us, but you will find many people are reluctant to start businesses and new business, do not be afraid of competition and failure, you will not win unless locked Laghmar, and be prepared to lose between now and then, learn from every setback, hero of our story today entered into a draft failed several years to realize that success.
And finally conclude by saying HP. E.. Jansen: (the person who wins may have fallen several times but refuses to consider himself defeated).
Roots:
In October 1987, he sat down to color Besson in his apartment, unemployed, penniless, hungry, late three months on payment of rent for his house, on the verge of expulsion in the alleys and dialogue, above all, the chromatic suffering from a disease hampered the focus for a long time , he was not mentally able to read a great book.
Then befell him the idea to start his own business in the area of phone that I love from a young age, the do, it is able to pull the rug from under the feet of phone companies big, it was Loney live in the city of Seattle, adjacent to the city of Tacoma, and despite the juxtaposition of the two cities, but they signed a different in the two categories to the category of the cost of communication between the two towns, so if you want to make a call with a relative living there, then you could talk a little bit, or go to visit him, or pay expensive bill.
Shined in the eye of the opportunity to color, if provided for them to conduct online solution calls at a lower cost, to turn a profit so it is great, but how to unemployed bankrupt like to achieve such an idea?
Opportunity does not come only once: It was the hero of the chromatic neighbor gave the Seattle recently, a touch of the chromatic mind commercial and project a winner, so he did not hesitate in lending the capital needed to achieve what took place in the mind of the color of ideas, this amount was U.S. $ 350, use it to color in the formation of "Vonlenk ".
The idea of chromatic simple but smart, he chose a spot close to the distance from the cities, and established himself a bridge electronically between networks phones within each city, using a computer is simple, schedule it to Lonnie to be a link between the two networks, began to color to provide its services, providing the opportunity to communicate between the two cities, cheap and stable regardless of the length of the call, this was a price equivalent to the cost per minute normal system, of course, was on the distributors to pay an annual subscription of $ 20 to take advantage of this service.
Wanted to color publicity for his services the new, so when he was offered one of them is propaganda to mailboxes 10 thousand people for $ 300, agreed, but he paid him half the price in the form of free calls, and the other half on the image of a bank check, did not spend the man only after two days, after the distribution of propaganda, began to Loney to receive 10-15 calls per day, and this number continues to rise unabated.
Resist for color all the reasons for spending money, he programmed his own application of the accounting and distributors, make it work on the same computer late at night, which usually has the lowest rates of connection, and instead of using the printer are expensive to print invoices, use the six printers cheap led him with a job .
The principle of chromatic very simple, Iodzh saying: refused to spend any amount more than the money they earned, which continued with this approach, but this Fsharkth not have any debt because of borrowing, in the first month, the total value of bills $ 70, and the second of 3 thousand dollars, and after Loney had to rent a larger room, and hired two staff members to corresponding increase in the volume of business.
Began human stories affecting spread between people, such as that old lady that was spending $ 170 a month to stay in touch with her daughter who lived in the neighboring town, this amount fell to $ 5 a month because of the new service invented by Loney, a year after the start of activity, The company achieved revenues of the color of 100 thousand U.S. dollars per month, in one of the chromatic shift from rich to poor, miserable collect funds not know what to do with it.
Loney and challenges:
Two years later, had a chromatic 25 thousand customers happy satisfied, but the profit of color meant heavy losses for telecom companies (of chromatic by 3 to 4 million per month), so it was natural to be visited by representatives of the Telecommunications Regulatory Authority, which asked him to switch to a company official contacts, because he wanted to continue its activity, was probably afraid that otherwise Weaver Bgenimith and disappears, but the color did not discuss the matter, has set out to achieve the government requirements to become a company official contacts.
It was the color of those people who are able to discover opportunities for small, which will be transformed into a large passage of time, I saw the color that the future of telecommunications companies, because all people will use this service, so decided to chromatic change the name of his company to Fox Communications, he wanted a name reflecting the new thinking for his company, namely the provision of various types of communications.
In 1996, DLF Loney his company to the world of mobile services, and began to feel difficulty color advertising services for mobile communications, which was monopolized by the time the businessmen, the high cost.
Wanted to color publicity for his services new: mobile / mobile / portable, which was not the kind that throws his money right and left, so consider a new way in innovative marketing and publicity for the services of his company and was this in the form of a fleet of 60 vehicles closed transport, carrying advertisements of his company and its services , to go on the streets of the city and stand in the roads, including paying people to read the propaganda wear.
At the last moment before the exit of vehicles to the streets, taper the mind of chromatic for a great idea, namely, that holds all cars from car number free call, did not command any additional cost, the company Etisalat in origin, and phone numbers of their products, there is no additional cost effective to company, so that he could color in any moment that the browsing computer reports, the numbers to see more people contact him to find out more details on the company's services.
This could chromatic monitor the performance of each car, and whenever recorded a lot of contacts in a spot, send it to color the rest of the cars that are not related to its number one, the car that do not have any contacts, it must move to a new spot, the car achieved Communications stands stood there and moving, I have invented chromatic control system for the expenses of advertising, but it is strange that this system should not stop at the limits of his company, this system of power and precision that can be applied images are many and various forms, in multiple areas, with other companies.
This internal knowledge led to the birth of the company relating to the Who's Calling, which has grown from a company check less than a million dollars revenue in its first year, the company achieved $ 60 million in revenue after five years of its inception, today does not monitor the company's new incoming connections, but also guide customers to the method call to convert the inquiry to a successful sale process, with the suggestion of economic methods of propaganda and advertising.
Now, what then to speak?
Looney shown courage in the application of new ideas, which gives us four points help us to turn ideas into companies and successes:
1. Study your market is local, but deep and fast:
Select a color companies that offer the worst level of service to its customers, and select those that cost customers dear cost, compared to the lowest level of service, and then think of a way an innovative e to provide the same service at lower cost, and then select any customers more likely to shake the hand of this companies and the transition to a competitor offers him a lucrative offer could not rejected.
2. See outside your area safe:
Each month, insists Loney to read several books and regular publications on areas and industries outside the jurisdiction do not know about anything, which got the genius ideas from reading the articles were not relevant to the nature of his work.
3. Make a list of names of companies that talk a lot of people admire her:
Either of these competitors who Stnavshm, or who will share their partners, as long as these companies have a lot of customers who brought her fame, you should consider in the way care about the way these customers better (thought competitive), or thought in the way they are given by the complementary services ( Think of participation).
4. Beware and stay frustrated:
Gain of frustration and failure of all of us, but you will find many people are reluctant to start businesses and new business, do not be afraid of competition and failure, you will not win unless locked Laghmar, and be prepared to lose between now and then, learn from every setback, hero of our story today entered into a draft failed several years to realize that success.
And finally conclude by saying HP. E.. Jansen: (the person who wins may have fallen several times but refuses to consider himself defeated).
No comments:
Post a Comment