Try student Ian Leopold at the University of Hubert of America during its preparation of draft graduating in the door of the economies of the business sector arising (1985-1986), whose project was about the idea that publication of a manual shopping promenade consisting of 44 pages directed entirely to college students, to be distributed free of charge to those students , is achieved through profit advertisers. Did not agree professor overseeing the search for Leopold to strain to think what this young man, made him stand in the article deposited a bar him from graduating.
The Leopold is satisfied that the youth population aged 18 to 24 years old does not focus on them by advertisers enough, he saw in his plan this way to address this lack of media attention, and was intended to be a directory of students who wanted to release inclusive of the information addressed primarily to university students - especially those living in the university cities (this may be a strange principle to us in our Arab countries, but it traveled outside of the well-known university towns, and hostel students). Suffered at the time and scope of the university cities of internal isolation from the outside world, add to that their programs were running most of their time until the extent of follow-up prevented the newspapers or watch television.
Slice students this was taking its first steps towards the procurement and self-reliance, a segment consumers have no loyalty has for a specific product, but is open to the experience of all products without have formed preconceived notions, such as this segment is mature marketing is the dream of any official marketing anywhere. Above all, the company or brand that succeed in winning the loyalty of any consumer of this slide, it ensures consumers of its products for life, and this is the dream of any organization a good understanding of what marketing is successful.
The idea of Leopold also adopted the Declaration of the students in their gathering places daily, such as advertising boards and leaflets of the Interior, which was presented fixtures to come, and the results of those years. Leopold sat down to write the work plan for the project, putting all his thoughts and expectations on paper, and after I finished was the name of Campus Concepts (Campus Concepts) on this virtual company that was preparing its plan of action, and then handed over to the teacher, university supervisor of the graduation project. The idea was new and bold and more than wonderful, but she made an enthusiastic boy fail in his project! He saw his teacher that this idea will not succeed in life.
Did not give in to Leopold, he was obliged to stay for success in the material failure, and he was out of work a summer, and although the bulk of what he owned of the capital does not exceed $ 48, but decided to implement the project, and the determination to prove wrong the teacher. Select to Leopold Group sales of his colleagues in the university system, the commission of the profits in return for the sell advertising companies to have products geared to college students, and dissemination of these ads within the user information for students (called guide students informal) contains everything you can to care for would college students , such as notes for job seekers and what they must be careful of it in job interviews, and tips for those who want to study abroad, and how students deal with stress in general, because of an interview or test.
The first printed catalog was distributed in January of 1986 at the fringes of the University of Hobart, and it was only that the students loved him, what was but the advertisers, in turn, loved him. Achieved a number of first returns of $ 2000, half of which was net profit. Leopold was appointed to assume the directory publishing and distribution and we heard the Nerd is completing a doctorate in business administration MBA. Two years after this beginning, the guide students to achieve revenues of $ 75 thousand dollars, after it expanded the area of distribution to reach the rest of the students of American universities. In 1990 the idea was that doomed already generate revenues of a quarter million dollars, what was the Leopold but he left his job at an insurance company famous and after he spent two years of his life, and decided a full-time management project emerging from the Baltimore American in 1991 .
Expansion of the student directory in 1992 to provide marketing services and provides the official sponsors of sports federations American college student, and in 1995 the company organized sports competitions of their own, the value of the prize money of gifts provided by sponsors. Beginning in 1996, entered the corporate giants in the realm of propaganda directed at university students, such as Nike and Pepsi and then Microsoft. In 1998, the total company's revenue of $ 10 million and she has worked as a portal to reach three million U.S. college student, and expanded the company's activities to include propaganda, advertising, publishing and marketing, and moved the idea out of the country and sought to include many other companies it until it became a giant commercially significant never.
The Leopold is satisfied that the youth population aged 18 to 24 years old does not focus on them by advertisers enough, he saw in his plan this way to address this lack of media attention, and was intended to be a directory of students who wanted to release inclusive of the information addressed primarily to university students - especially those living in the university cities (this may be a strange principle to us in our Arab countries, but it traveled outside of the well-known university towns, and hostel students). Suffered at the time and scope of the university cities of internal isolation from the outside world, add to that their programs were running most of their time until the extent of follow-up prevented the newspapers or watch television.
Slice students this was taking its first steps towards the procurement and self-reliance, a segment consumers have no loyalty has for a specific product, but is open to the experience of all products without have formed preconceived notions, such as this segment is mature marketing is the dream of any official marketing anywhere. Above all, the company or brand that succeed in winning the loyalty of any consumer of this slide, it ensures consumers of its products for life, and this is the dream of any organization a good understanding of what marketing is successful.
The idea of Leopold also adopted the Declaration of the students in their gathering places daily, such as advertising boards and leaflets of the Interior, which was presented fixtures to come, and the results of those years. Leopold sat down to write the work plan for the project, putting all his thoughts and expectations on paper, and after I finished was the name of Campus Concepts (Campus Concepts) on this virtual company that was preparing its plan of action, and then handed over to the teacher, university supervisor of the graduation project. The idea was new and bold and more than wonderful, but she made an enthusiastic boy fail in his project! He saw his teacher that this idea will not succeed in life.
Did not give in to Leopold, he was obliged to stay for success in the material failure, and he was out of work a summer, and although the bulk of what he owned of the capital does not exceed $ 48, but decided to implement the project, and the determination to prove wrong the teacher. Select to Leopold Group sales of his colleagues in the university system, the commission of the profits in return for the sell advertising companies to have products geared to college students, and dissemination of these ads within the user information for students (called guide students informal) contains everything you can to care for would college students , such as notes for job seekers and what they must be careful of it in job interviews, and tips for those who want to study abroad, and how students deal with stress in general, because of an interview or test.
The first printed catalog was distributed in January of 1986 at the fringes of the University of Hobart, and it was only that the students loved him, what was but the advertisers, in turn, loved him. Achieved a number of first returns of $ 2000, half of which was net profit. Leopold was appointed to assume the directory publishing and distribution and we heard the Nerd is completing a doctorate in business administration MBA. Two years after this beginning, the guide students to achieve revenues of $ 75 thousand dollars, after it expanded the area of distribution to reach the rest of the students of American universities. In 1990 the idea was that doomed already generate revenues of a quarter million dollars, what was the Leopold but he left his job at an insurance company famous and after he spent two years of his life, and decided a full-time management project emerging from the Baltimore American in 1991 .
Expansion of the student directory in 1992 to provide marketing services and provides the official sponsors of sports federations American college student, and in 1995 the company organized sports competitions of their own, the value of the prize money of gifts provided by sponsors. Beginning in 1996, entered the corporate giants in the realm of propaganda directed at university students, such as Nike and Pepsi and then Microsoft. In 1998, the total company's revenue of $ 10 million and she has worked as a portal to reach three million U.S. college student, and expanded the company's activities to include propaganda, advertising, publishing and marketing, and moved the idea out of the country and sought to include many other companies it until it became a giant commercially significant never.
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